Serial cut

We were asked to explore a website called Serial Cut. It's founder is Sergio De Puerto and it was established in 1999.Their clients come from big and small companies like Nike, Diesel Fragrances, LG Phones, Coca-Cola, Mc Donald's, MTV and Rolling Stone just to name a few. They like to use Type and imagery with all of their products as they feel it plays an important role in the end product. Their inspiration comes from current and past decades but they like to bring in today's perspective with an actual look. Serial Cut like to go beyond with whats in the clients minds to challenge both in terms of technique and concept, and to always end up with a contemporary and fresh result.

I love the fast forward designs, they have a sense of Surrealism. I find Sergio De Puerto Style of work very inspirational.



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