Tuesday, August 31, 2010

CUVVSP11B- Develop Digital Images

Our task in this assessment was to develop 4 digital images that are both technically sound and conceptually communicative.
  • Create images at 300ppi RGB
  • 320mm x 180mm
  • landscape or portrait

The Line UP

A Brush with Fame

Night out with Russell Brand

This is my Pulp

When it Rains it Pours

There will always be Bills


Countries living Underwater
  1. type-Plastic Pill
  2. Eiffel tower, Paris
  3. Leaning Tower of Pisa Italy
  4. Sydney Harbour, New South Wales
  5. Great Wall of China
  6. Taj Mahal, India
  7. Giraffes, Africa
  8. Toronto, Canada
  9. Bag Pipes, Scotland
  10. Traditional Home, Japan
  11. Big Ben, England
  12. Pyramids, Egypt
  13. Branden Burger, Berlin Germany
  14. Mediterranean islands, Greece
  15. Maori Tribe, New Zealand
  16. Las Vegas, America
  17. Sand
  18. Ripples
  19. Ocean
  20. Front Water
  21. 20 (masked)Splash bubbles

Sunday, August 29, 2010

Deadlines in the Design Industry


What is a Deadline?

Deadlines can be interrupted in many ways depending on the seriousness it is applied too. We use this term when action needs to be taken seriously, it is a form of a time line for when a business needs to take place of completion.
Everyday life has it's deadlines but we are most likely to hear this term used in a business environment.

What's involved in meeting a deadline on time?
Organisation ,Planning and Communication are the three important tasks to have in place when meeting a deadline on time.
What are the consequences of breaking a deadline?
Breaking a deadline affects your creditability on professionalism and work ethics, continuation of this will eventually tarnish your repetition as a designer.
What can you do to better meet deadlines?
Collaborate with your client and design team keeping all communications strong at all times in line with up to date knowledge in the Adobe software . These are big advantage to meeting a deadline.
How do you prioritise deadlines?
Time management is important when prioritising with deadlines. Effective prioritising is a necessity for efficiency and productivity.
How do deadlines alter the perception of businesses and individuals?
The society we live in can sometimes thrive on negativity....Businesses and individuals work hard on building a strong and honest reputation, not meeting deadlines can alter the businesses perception very quickly. "Word of Mouth" is a very true saying which can make or break a business or individual.
How do general business deadlines differ from Graphic Design deadlines?
After researching the difference in General Business against Graphic Design, I notice the greater expectations on GD. We are not the only people in the industry relied upon there are other business to consider that maybe involved to get the end result complete. So in reality if one of us should fall it sends of a domino effect. This is why communication and deadlines in the Design world are so very important. A Happy Client is a for filled one...


What are they?

Software, Software, Software....Did I mention software... In the land of Design we face the challenges of two platforms Our loves of our lives the "Mac and PC". The challenges are just knowing all about these two gorgeous platforms can be mind blowing in it self. Letting know keeping up to date with the software that we adore in the Design world.
How do we solve them?

What resources are out there?
We are lucky enough to be in a industry that has it's demands. With Formal and Informal study, Tutorials, Magazines, Conferences, Work shops to offer makes things a little easier to keep up to date with technology and software.
What is your annual budget to pay for these resources?
My annual budget is a little limiting not just in the money aspect but also time, in saying this there are ways to get round this with on line tutorials magazines I think to become a good designer is to know the software inside out.
How could an ABN benefit your financial approach to these resources?
ABN is obtained when registering a business or procure a tax file number...This can work in your favor as the resources became tax ride offs which is very handy to have at the end of financial year.
How do the major platforms (MAC / PC) affect technical approaches to projects?

When approaching Web Design the better platform to use is a PC as it dominates most of the businesses world. When it comes to design for print the Mac is known to be "The Designers Computer" It focuses on the handling of fonts and colours especially when going from screen to file to print.
However, the same results can be achieved on a PC. There is no significant difference in the software available for the Mac or PC. All of the major applications, including the Adobe Creative Suite, are developed for both platforms. The Mac is often considered the designer’s computer, there are some handy tools and applications that are Mac-only.

Thursday, August 26, 2010

Employment in the Design Industry

Today was a day to investigate what there is to offer in the Design Industry and what criteria the Agencies are looking for in their employers.When researching I notice you need to have a strong knowledge in the following;
  • Adobe Suite on both Mac and PC platforms
  • Experience in Adobe- Photoshop, Indesign and Illustrator
  • Web design
  • Dream weaver and flash (bonus)
  • Microsoft Office
  • eDM design ( only a couple)
What is required in a interview
  • Portfolio
  • Brief in illustrate your skills
  • Minimum of work experience (some)
Majority place their employee's on a salary between 35k-55k + super depending on experience
Freelance can earn anywhere between $40-$60 hr and have the freedom of working at home you would have to look after your own super and work cover.
Seniors Designers 100k-^
When reaching the higher level of the exuberance. It is essential to have experience,
  • Adobe Design software
  • Account Management
  • Up to date with emerging technology
Some corporate companies offer a fixed contract for a period of time. To apply it is requested to email a resume and when it comes to achieving an interview portfolio is necessary.

Graphic designers held about 286,100 jobs in 2008. Most graphic designers worked in specialized design services; advertising and related services; printing and related support activities; or newspaper, periodical, book, and directory publishers. A small number of designers produced computer graphics for computer systems design firms.

Some designers do freelance work—full time or part time—in addition to holding a salaried job in design or in another occupation.

Employment change. Employment of graphic designers is expected to grow 13 percent, as fast as the average for all occupations from 2008 to 2018, as demand for graphic design continues to increase from advertisers and computer design firms.

Moreover, graphic designers with Web site design and animation experience will especially be needed as demand increases for design projects for interactive media—Web sites, mobile phones, and other technology. Demand for graphic designers also will increase as advertising firms create print and Web marketing and promotional materials for a growing number of products and services. Growth in Internet advertising, in particular, is expected to increase the number of designers. However, growth may be tempered by reduced demand in the print publishing, where many graphic designers are employed.

Job prospects. Graphic designers are expected to face keen competition for available positions. Many talented individuals are attracted to careers as graphic designers. Individuals with Web site design and animation experience will have the best opportunities.

Graphic designers with a broad liberal arts education and experience in marketing and business management will be best suited for positions developing communication strategies.

Earnings. Median annual wages for graphic designers were $42,400 in May 2008. The middle 50 percent earned between $32,600 and $56,620. The lowest 10 percent earned less than $26,110, and the highest 10 percent earned more than $74,660. May 2008 median annual wages in the industries employing the largest numbers of graphic designers were:

Computer systems design and related services $47,860
Specialized design services 45,870
Advertising, public relations and related services 43,540
Newspaper, periodical, book, and directory publishers 36,910
Printing and related support activities 36,100

According to the American Institute of Graphic Arts, median annual cash compensation for entry-level designers was $35,000 in 2008. Staff-level graphic designers earned a median of $45,000. Senior designers, who may supervise junior staff or have some decision-making authority that reflects their knowledge of graphic design, earned a median of $60,000. Solo designers who freelanced or worked under contract to another company reported median earnings of $57,000. Design directors, the creative heads of design firms or in-house corporate design departments, earned $95,000. Graphic designers with ownership or partnership interests in a firm or who were principals of the firm in some other capacity earned $95,000.

Article supplied by the -The Bureau of Labour Statistic retrieved jules ang 2010

Sunday, August 22, 2010


We were asked to research 10 Australian Design companies, list their services and web addresses...

Niche Studio-www.nichestudio.com.au
2/9 wilson st westend Queensland
logo's, branding, corporate ID,Advertising,
Corporate Brochures,Wed design, Games & apps,
Social media.

2a-4a Wellington st St Kilda
Award winning Designers
Graphic Design-Brand ID, Uniforms and Vehicles,Livery,corporate advertising,
Magazines,illustrations, book designs, logo designs,POS-retail design,
Style guides,
Web design-Online brand development,E commerce, Web hosting,Web copy writing,
Flash design.
Brand ID- Brand Audits, Brand research, brand Architecture,
Brand and design Development.

Suite 14/1 Mc Laren St North Sydney
Web, Print,Branding, Multi media.

R & B
level 2 Yorkhouse, 50 York St Sydney
Brand ID, Digital, Print, Web and packaging.

Location-Pyrmont NSW
Graphic Design-Corporate Branding, Stationary, Brochures, Catalogues,
POS designs, Flash websites, Packaging of sale design, Flyer design.

Level 3, 59 Wentworth Ave
Kingston ACT 2604
TV, Logo's, Stationary, Promo merchandise material, digital,Publications/
books, press, interior Branding,outdoors(flags, posters,banners).

406, 22 Mountain St Ultimo 2007
Awards-IAB Awards(Interactive Advertising Bureau)
Web sites, Banner's, Brands, CD rom, Desk top Apps, games, Prints,
Rich media, websites and Iphone Apps.

Blue Marlin Sydney
level 3, 2-14 Mountain St Ultimo 2007
Studios - Australia, Thailand, UK, USA.
Brand Strategy, Corporate Branding, Packaging Design,
Blue Marlin offer an Sparks Award to up and coming young designer giving them their first break in design.

Suite 4, 70 Croydon st Cronulla 2230 NSW
Brand corporate ID, Brand Design, Packaging design, web design, advertising.

Publicis Mojo-www.publicismojo.com.au
6, 28 freshwater Place Southbank Melbourne
Awesome Tv Advertising-Maggi, Toyota, Drumstick, Victoria... just to name a few...

Thursday, August 19, 2010

BSBDES305A-History and theory of Design

Cubism Magazine Spread

Report- Cubism

Cubism 1907-1914
Cubism was one of the most influential visual art styles in the Avant-Garde period of the early twentieth century. It was created by Pablo Picasso (Spanish 1882-1973) and George Braque (French 1882-1963) in Paris between 1907-1914.The ideas of space was explored in a whole new dimension because of its geometric shapes, it was a difficult art form to produce of distinct planes. In order to accomplish this, the spacing of the shapes were very important. Picasso painted some shapes close together, some further apart and even overlapping. This allowed our eyes to see things in front of things, instead of lots of shapes “Floating in an indefinite space, and shading randomly from light to dark”. (Karmel pg23) These techniques give a sense to what can otherwise be confusing and disorderly forms of art.

Picasso main contribution to Cubism was his depiction of bodies. He did not draw bodies in their usual form; instead he gave them a free flowing shapes that could move in a large space which gave this art form an individuality of its own. There was no direction to this art form unlike others. As expected, there were many negative attitudes towards Cubism because of its drastically revolutionary form. Many of Picasso’s pieces were called things such as “monstrous” and “inhuman”(Karmel pg99) However, Picasso’s strong belief in this art form explained using nature to depict real images in their most real form. He believed that his past paintings had never been realistic, and now he follows the aspects close to nature, this cause uproar with society. Picasso discovered new ways of art and he said, “A painter’s study should be laboratory. He should invent, not just copy nature like an ape” (qtd Karmel, pg99) Picasso invented a radically new art form and with the help of others, he made his mark in Cubism.

George Braque was influenced by fauvism early in his career and was labeled one of the most up and coming Post Impressionist painters. Braque developed his own ground breaking path to cubism after being inspired by one of Picasso’s paintings the revolutionary “Les Demoiselles d'Avignon" Both Braque and Picasso were introduced in 1908 and the two became inseparable until 1914

Les Demoiselles d'Avignon Pablo Picasso

Analytical Cubism
Between the years of 1909-1912 it was known as Analytical Cubism “Man with the Guitar” is known to be one of Braque masterpieces. Analytical Cubism is the austere and cerebral stage of this movement. The earlier works of Braque and Picasso gave way to a consistent process of composition in which the forms and objects depicted into a large number of complex hinged opaque and transparent planes that fuse with one another and its surrounding space. In which giving the appearance of compact dense forms in the middle of the painting and growing more diffused towards the edges. Alone with Picasso, Braque became the undisputed King of Cubist movement and by the 1920s he was already recognized and successful. By 1912 Braque introduced a collage of his works (or paper colle) thus ushering in the style of “Synthetic Cubism” (Irish Art Encyclopedia).

Man with Guitar George Braque 1911

Synthetic Cubism
Synthetic Cubism following the Proto type and Analytical stages of Cubism, the last collaboration between George Braque and Pablo Picasso occurred around 1913-1914 a period known as Synthetic Cubism, work from this time were composed of more colourful and embody various extraneous material (newspapers cuttings, tickets, Tobacco wrappings etc) and simpler forms based on a lesser extent of natural objects. Brighter colours were applied to give the compositions a more relaxed and decorative effect to cubism (many artist use this technique in their art forms today), at this time it was suggested that art could be made with scissors and glue as easily as with brushes and paint a literating and unconventional approach for those days. Pablo Picasso and George Braque collages influenced a number of famous painters and Architects especially “Dada School of Arts and Czech”

Pablo Picasso Guitar 1913

Czech Cubism
Czech Cubism manifested itself after Pablo Picasso and George Braque. Czech Cubism focused their art forms upon, sculpture, furniture and architecture using geometric variation, slicing planes and crystalline shapes. They felt that this allowed a dynamism that made the mundane into works of art. Four young multitalented designers, Otto Wagner, Jan Kotera were behind the bulk of Prague’s Czech Cubist legacy. A major Czech Cubist building is the “Hodek Apartment House” designed by architect Josef Chochol it can be seen on Neklanova Street in the Vysschrad neighborhood of Prague. Its construction started in 1913- 1914, The Hodek development is a radical application of cubism. Czech cubist buildings and structures as well as gateways, fountains and even lamppost can be found throughout Prague.

Kovarovica Villa Details

Furniture at the Museum of Cubism

Cubism today
The metaphoric of Cubism was introduced in a historical time with Europe growing rapidly with the technology of radios and telephones. The Transition from foot and horses to vehicles and the development of the airplanes as a viable weapon to accommodate World War I in 1914. Although the Cubist groups were largely dispersed after World War I, their collective break from visual realism had an enriching and decisive influence on the development of the 20th century art. It provided a new Stylistic vocabulary and a technical idiom that remain forceful till this day (G. Apollinare, The Cubist Painters 1913 tr 1949).

Cubism moved away from the renaissance period where paintings represented a space that can be navigated. The viewer can enter the painting in some way, or at least can relate the painted image back to a scene, however stylized the painting may be. Where as cubism challenges its viewers to look deeply into paintings, combining shapes and planes to visualize the scene that is being interrupted. . For the first time, a single image could simultaneously embody multiple vantage points. It has become one of the most important modern movements in the art world and went on to influence a generation of artist and inspired other movements including Der Blaue Reiter, Futurism, Neo-Plasticise and Supremacist. (visual-arts-cork.com) Cubism has influenced graphic designers in poster work, publications and advertising. Fashions designers have also been influenced, Cubans use cubism in their fabrics and designs.


Cubism, Futurism and Constructivism

Author: J.M..Nash isbn: 0500410526

Cubism 71 plates 8 in colour

Author: Edward F. Fry isbn:0500200475

http/ blogs.princeton.edu.com- Retrieved by J Ang 12/07/2010

http/vincesear.com/Pablo-picasso-paintingpiccasso- Retrieved by J Ang 20/07/2010

http/ehow.com/about_6310862_history-g-dart- Retrieved by J Ang 12/08/2010

http/visual-arts-cork.com/historyofart/cubism- Retrieved by J Ang 12/08/2010

http/modernista.c2/englist/ma_czech_cubismmegaessay.com- Retrieved by J Ang 12/08/2010

http/questia.com/library/encyclopedia/cubism- Retrieved by J Ang 12/08/2010

http/fullissue.com/Pablo-biography-1881-1973 - Retrieved by J Ang 12/08/2010

http/cubistro.co/cubotimeline. - Retrieved by J Ang 12/08/2010

Saturday, August 14, 2010

Sunday, August 8, 2010

Castle in the sky

We were to re-create a vector using harmonious colour. Once complete we were to incorporate the vector in a re-creation of the Digital Arts Magazine. Our next task was to twick our vectors to our best abilty and create our own magazine cover. I went with Dozine Creative Culture for title and married the colours to the harmonious vector.

The Original

Castle in The sky
Digital Arts Magazine

Joolz Design

Dozine mag cover

Sunday, August 1, 2010

Cultural Relationships With Design

After reading about the Celts and their history, how has their culture filtered through to modern society both in Australia and the world in general?
It is amazing to know that the Celts were not just people that originated from Ireland; in fact they were various people from all over Europe. Generally it was those that spoke the Celtic languages. Celtic Art was introduced in the middle ages; it was very ornamental with its Knot work, spirals, key patterns, lettering, zoomorphic, plant forms and human figures. It was also know to cover a Hugh expanse of time, geography and cultures. Celtic art has three known “traditions-continental Iron Age art, Iron Age in Ireland and Britain and Insular art. The earliest tradition, continental Iron Age, is largely associated with the La TeneĆ© culture, which emerged and flourished during the later part of the Iron Age. Celtic art has had an amazing influence to our modern society from around the world and Australia. Today Celtic art can be seen through our fashion, jewellery, body art, typography and much more.

Aboriginal art is defiantly visual. It is also much more to it’s artists
and people. Can you comment on what a cultures art might mean to its people and how it can socially affect itself and other cultural groups.

Like European art, Aboriginal art represents and symbolises the world and the beliefs of their people. Traditional Aboriginal art represent the Dreaming but is often also a vital part of ceremonies. The Dreamtime (or Dreaming) is a term used to describe the period before living memory when Spirits emerged from beneath the earth and from the sky to create the landforms and all living things. The concept of art in traditional Aboriginal society is very different to the concept of art in European society. In traditional Aboriginal societies, activities like dancing, singing, body decorations, sand drawings, making implements or weaving baskets were not considered to be separate activities called art and design. All of these activities were a part of the Dreaming and a part of normal daily life. There was no concept of a special type of person, artists, because everyone was consider as an artist. This is changing as tradition adapt to aspects of western culture although the number of 'artists' in any Aboriginal group would generally be far greater than in non-Aboriginal communities. Aboriginal people traditionally used the materials available to them to symbolise the Dreaming and their world. As a result, art forms varied in different areas of Australia. In the central desert, ground drawing was a very important style of art and throughout Australia rock art as well as body painting and decoration were common although varying in styles, method, materials and meaning. There is and was a wide range of traditional Aboriginal art forms. When exploring aboriginal art I realised the appreciation and respect they have for their land this message has been filtering through our society today.

M.C. Escher's work is highly detailed. Most designers and lay people are highly impressed by his work and dedication to his art. Why?

Maurits Cornelis. Escher (1898-1972)was a man admired by many he is considered the father of modern tessellations. At age 68, he said, ‘filling the plane has become a real mania to which I have become addicted and from which I sometimes find it hard to tear myself away’ (Tessellation.org). He has the ability to show travelling minds through his art was truly phenomenal, such a genius in the way he incorporated a mathematical balance to his lays with opposing concepts such as order and disorder, high and low, close and far. By the 1950’s, M. C. Escher had gained such fame that people were commissioning him for far more unusual services such as tapestry design, and a ceiling decoration for Philips of Holland. He was published in Time and Life magazines 1951, and began to lecture. Audiences of artists, mathematicians, and scientists were enchanted with his visions. I would have to say that I have been very inspired by Escher work; my favourite piece would have to be Metamorphosis II -–known to be his largest print.

What is so interesting about art and culture of the past?

Art and culture has made us who we are today. We draw our inspirations from Art history and it’s culture. For many people it was a way of communication and visual satisfaction and today we learn the effects of the pass through art history, this is what makes it so interesting. It is like a fingerprint of the passed, which is passed down to each generation.

Why look backwards to our history when trying to engage in design solutions for modern society? Give examples.

We look back into art history for inspiration.
Designers incorporated art history in their designs with a modern touch we see it on the products we buy, in commercials, magazines and digital media , books and cd covers. In any way shape or form the pieces we design will most likely have a composition of art history in them.

How has ancient art affected your life? Give examples.

Ancient Art culture
affects us in so many ways. When thinking about how ancient art has affected my life I was drawn back to when I moved into my first home. When decorating the apartment with prints, materials, rugs and furniture my influences came from 1920-1940’s. Architecture was so ornamental, furniture oozed with detail, which gave the presents of character and warmth.

What cultural influences have occurred in your life? Give

I am lucky enough to have a multi cultural background. My father was born in Hamburg Germany and my mother is from Malta so we enjoy multicultural food, music and traditions, which are passed down from their parents to my very own family. I have learnt the different meanings of culture for each society; their cultural influences are different in so may ways from their art to their music, food and religious beliefs