Defining Graphic Design

Defining Graphic Design

Jules Ang.

1. Graphic Design is a form of visual communication that is designed to attract an audience. It can be achieved through many ways of mediums e.g.: type, photography, illustrations and motion graphic’s are to name a few. It can give a company an ID or promote a new or existing product.

2. Branding is a form of building identification for a brand group. It incorporates the creativity of a brand, brand name, package design, environmental design, website and on screen. There is a lot more involvement with Branding than say Identity Design.

3. The Identity applications consist of logos, visual identity, corporate identity and branding across media. It achieves a personality through its visual display.

4. Corporate Communication applications consist of sales kit, annual reports, brochures, corporate websites and Internet. This helps the corporate industry to communicate consistently with each other.

5. When researching Environmental Design I discovered that the design is very straightforward with a lot of information on the products distributed and information to help a wide range of audience. I research W.L Gore & Associates INC… they are a corporation that supply a wide range of industries with Textiles, Environment, Medical, Military, Aerospace and Auto. The site is easily to navigate around. And has a lot of information for the consumer.

6. A common example for information design in Wagga, Wagga would be the directory at the mall that helps you locate a store

7. Information, Experience or Interactive design is a large amount of complex information communicated to a wide spread audience. Face book would have to be one I could mention that is interactive and also attracts a large audience. Professionals in Wagga have an interactive Screen for advertising their properties for sale.

8. A graphic designer puts text and an image together for a visual representation where as a Motion designer is screen based and deals with a lot of animations and moveable communication.

9. Promotional design communicates the sale of brands, events, and ideas and to promote groups.

10. A typographer develops and designs typefaces.

11. Lettering is an analogue generated letterform as opposed to type generated on a computer.

12. The Wagga Council uses mass media to promote up and coming events on banners in the main street of wagga. Bunning’s and other retail stores in Wagga promote them selves in the local paper or on TV.

13. The demographics are the statistic data of a population showing the average age, income, education etc.

14. Employment for graphic Designers are generally in Design Houses, publishing firms, marketing companies communication firms and self employed- freelance.

15. The benefits that arise when working with someone are the gain of design experience. Introduction in running a small business, gaining knowledge if you’re lucky enough to work along side a printer.

16. As a Designer when working with a client it is a process of collaboration. Depending on the assignment the involvement may include creative directors, design directors, productive experts, copywriters, and printers…

17. Design matters in many ways. It communicates visually drives the economy and provides information to the public.

18. The urgent world wide concerns and Graphics Design stated in a manifesto “First Things First” are” Cultural interventions” looking towards educational tools health tools, information design, public service advertising campaigns.

19. Advertising matters in many ways as well. It drives the economy and provides information to the public.

20. It is important for Graphic Designers to have an ethical practise to bring better products and services to your clients. It is the responsibility of the Designer to create tasteful and respectful design.